British Customs and Triumph motorcycles campaign.

British Customs and Triumph motorcycles campaign.

Seven days shoot in Californian desert. 

Art director - Kevin Pak

britishcustoms.com

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British Customs and Triumph Motorcycles recently embarked on an exhilarating photography campaign in the breathtaking landscape of Death Valley, CA. This campaign, designed to showcase the iconic design and rugged performance of Triumph motorcycles, resulted in a series of stunning visuals that capture the spirit of adventure and freedom.

The Vision Behind the Campaign

The campaign aimed to highlight the synergy between British Customs' premium motorcycle accessories and Triumph's legendary bikes. By choosing Death Valley as the backdrop, the campaign emphasized the rugged durability and timeless appeal of Triumph motorcycles. The stark, otherworldly landscape of Death Valley provided the perfect setting to contrast and complement the sleek lines and powerful presence of the bikes.

Preparation and Planning

Preparing for the campaign involved meticulous planning and coordination. The British Customs team, along with professional photographers and videographers, scouted various locations within Death Valley to find the perfect spots. The team considered factors such as lighting, terrain, and accessibility to ensure that each shot would capture the essence of the motorcycles and the stunning environment.

The Photoshoot: A Day in Death Valley

The photoshoot took place over several days, starting early in the morning to capture the golden hour and continuing until sunset. Triumph motorcycles, including classic models like the Bonneville and modern classics like the Street Twin, were featured prominently.

1. Golden Hour Magic

During the early morning golden hour, the team captured the bikes against the soft, warm light that highlighted the chrome and metallic finishes. The interplay of light and shadow added depth and dimension to the images, creating a sense of movement and dynamism.

2. Harsh Midday Sun

As the sun rose higher, the harsh midday light posed a challenge but also provided an opportunity to capture the motorcycles in stark, dramatic compositions. The rugged terrain and vast, empty landscapes of Death Valley emphasized the bikes' resilience and capability to handle any environment.

3. Sunset Serenity

The evening golden hour brought a different mood to the campaign. The soft, diffused light of the setting sun bathed the motorcycles in a warm glow, creating serene and almost ethereal images. The juxtaposition of the tranquil sunset with the powerful stance of the Triumph motorcycles captured the essence of the campaign’s vision.

Behind the Scenes: Challenges and Triumphs

Shooting in Death Valley presented unique challenges, including extreme temperatures and challenging terrain. The team had to ensure that both the equipment and the motorcycles were protected from the harsh conditions. Despite these challenges, the campaign was a triumph, producing images that showcased the rugged beauty of the Triumph motorcycles against one of the most extreme landscapes on Earth.

The Results: Stunning Visuals that Tell a Story

The final images from the British Customs and Triumph Motorcycles photography campaign are nothing short of spectacular. Each photo tells a story of adventure, freedom, and the timeless allure of motorcycling. The campaign successfully captures the essence of both brands, highlighting the craftsmanship of British Customs accessories and the enduring appeal of Triumph motorcycles.

Conclusion: A Successful Campaign that Inspires Adventure

The British Customs and Triumph Motorcycles photography campaign in Death Valley, CA, is a testament to the power of combining expert craftsmanship with visionary photography. The stunning visuals not only showcase the beauty and performance of Triumph motorcycles but also inspire a sense of adventure and exploration. This campaign sets a new standard for motorcycle photography, demonstrating that with the right vision and execution, the results can be truly breathtaking.

Keywords: British Customs photography campaign, Triumph Motorcycles, Death Valley photoshoot, motorcycle photography, Triumph Bonneville photos, adventure motorcycle photography, professional motorcycle photoshoot.

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